This is a book that dares to describe individualism as a religion and paint a reality that is primarily virtual, rather than physical. While the authors don’t mind challenging the reader’s view of the self and the world, their main intention is to induce passive receivers of the future to become more active participants. Engaging observations and perceptive interpretations of contemporary society. Alexander Bard and Jan Söderqvist are Swedish philosophers and authors of the internationally successful Futurica Trilogy. They lecture the world over about the current global internet revolution.
Bard & Söderqvist are regarded as pioneers in the literary genre futurica, where philosophy, social theory and futurology merge. After joining forces in the late 1990’s, Bard & Söderqvist argued that the interactive revolution is the most profound and radical of all technological revolutions in history, that it completely transforms society, politics, the economy and the culture, social power structures, the collective world view and the whole concept of being human. They demonstrated the effects of digital dynamics on various levels of a globalized world. They not only made controversial predictions in the early years of the new millennium (and cleverly foresaw both the dot.com crash and September 11), they have since then been proven right in virtually every aspect and even in the most minute of details. Not only did Bard & Söderqvist foresee revolutionary innovations such as Google, Facebook, Al-Qaida and Wikileaks; they also went deeper and looked into the very power struggle of the on-going revolution itself.
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